If you have a targeted list of companies to approach for job openings, going directly to the source to search for work on their company website is an effective job search method. At many company sites, you can apply for all levels of positions online, from part-time hourly work to top management positions.

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If you find positions that catch your eye through large job search websites like Monster, make a list of those jobs and then go to the companies’ websites and apply through them instead.

The benefit is that you’ll be competing against a smaller pool of applicants, which will naturally decrease the competition for your dream job. How much higher is the competition through job sites? According to data by Jobs2web Inc., a business that helps firms analyze hiring data, six times as many people actually apply through job boards rather than directly through company websites.

 In addition, you will be delivering your credentials to employers in their preferred format as opposed to the one utilized by an external job site. Some organizations also provide more detailed information about job openings on their website than the descriptions on job listing sites.

There are several ways to find company websites:

• If you have a particular company in mind, the simplest way to retrieve their jobs is to Google the company name with the keywords “jobs” or “careers.”
• Search for company profiles on LinkedIn. Most organizations have established a presence on LinkedIn which includes a company profile. Insert the names of target companies into the search window on LinkedIn and then follow the link to jobs on the profiles. You can follow the company so you’re sure to see the latest listings. Don’t forget to notice if any of your LinkedIn contacts are working at that organization. Consider reaching out to your contacts in advance or concurrent with your direct application on the company website to inform them of your interest, ask for assistance or perspective. It is usually most effective to copy your contacts in with your application materials so they can see how you are representing your case.

• Check .Jobs. Companies use the .jobs extension to direct job seekers straight to their company information. For instance, if you’re looking for a job at Microsoft ID, type site:microsoft.com jobs or site:microsoft.com careers. Also, check US.jobs – you’ll be able to browse an extensive list of companies listed on the National Labor Exchange and search for jobs posted on company websites and jobs listed on state job boards.
• Use LinkUp. Job search engine LinkUp searches just for jobs on company websites.

Jobs are typically listed in the Careers section of the employer’s website, though they could also fall under the Human Resources or About Us section or at the bottom of the page in a link to “More Information.” Just about every company has detailed employment information, including job openings, an employment application, company locations, benefits, and how to apply online. You may be able to sign up for job alerts  to notify you of the latest openings as soon as they are posted.

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Also review the press section of the organization’s website for press releases and reports on developments at the organizations. Look for reasons why the employers’ priorities, strategic plans, and goals align with your interests and assets.

Don’t stop there. Use websites like Glassdoor, Vault, and LinkedIn that provide company information to research the business further, and to find connections who can help you get hired.

A company’s career section provides a window into their corporate world and the image they present. It’s up to you to read between the lines. Are the postings easily accessible, clear, professional, and well written? Are there a large number of openings or many openings concentrated in one area? It could indicate a company poised for growth or one that’s experiencing high turnover and therefore needs a constant supply of applicants.

Not all employers list job openings online, but their website can still be a tool to learn a wealth of information about the company itself that you can use to further your search and even leverage should you get to the stage of an interview. Get a sense of how they present their business online. Is their site rich with information or simply a sales tool? Well-constructed or slightly fly by night? The company’s online presence can shine a light on the business as a whole.

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