Choosing a domain name is similar to choosing a company name — it requires a lot of thought and consideration. Your domain name is your identity on the web; you want to make sure you choose a domain name that not only fits your business, but is also easy to find and promote.
A domain name is the address where Internet users can access your website. A domain name is used for finding and identifying computers on the Internet. Computers use IP addresses, which are a series of number. Every domain name is unique.
What is Domain?
It is name is the address where Internet users can access your website. A domain name is used for finding and identifying computers on the Internet. Computers use IP addresses, which are a series of number. Every domain name is unique.
A domain name is an identification string that defines a realm of administrative autonomy, authority or control within the Internet. Domain names are used in various networking contexts and for application-specific naming and addressing purposes. In general, a domain name identifies a network domain, or it represents an Internet Protocol (IP) resource, such as a personal computer used to access the Internet, a server computer hosting a website, or the web site itself or any other service communicated via the Internet. In 2017, 330.6 million domain names had been registered.
Domain names are formed by the rules and procedures of the Domain Name System (DNS). Any name registered in the DNS is a domain name. Domain names are organized in subordinate levels (subdomains) of the DNS root domain, which is nameless. The first-level set of domain names are the top-level domains (TLDs), including the generic top-level domains (gTLDs), such as the prominent domains com, info, net, edu, and org, and the country code top-level domains (ccTLDs). Below these top-level domains in the DNS hierarchy are the second-level and third-level domain names that are typically open for reservation by end-users who wish to connect local area networks to the Internet, create other publicly accessible Internet resources or run web sites.
Purpose
Domain names serve to identify Internet resources, such as computers, networks, and services, with a text-based label that is easier to memorize than the numerical addresses used in the Internet protocols. A domain name may represent entire collections of such resources or individual instances. Individual Internet host computers use domain names as host identifiers, also called hostnames. The term hostname is also used for the leaf labels in the domain name system, usually without further subordinate domain name space. Hostnames appear as a component in Uniform Resource Locators (URLs) for Internet resources such as websites (e.g., en.wikipedia.org).
Domain names are also used as simple identification labels to indicate ownership or control of a resource. Such examples are the realm identifiers used in the Session Initiation Protocol (SIP), the Domain Keys used to verify DNS domains in e-mail systems, and in many other Uniform Resource Identifiers (URIs).
An important function of domain names is to provide easily recognizable and memorizable names to numerically addressed Internet resources. This abstraction allows any resource to be moved to a different physical location in the address topology of the network, globally or locally in an intranet. Such a move usually requires changing the IP address of a resource and the corresponding translation of this IP address to and from its domain name.
10 tips for choosing the perfect domain name
Follow the steps below to help you pick the perfect domain name.
1. Make it easy to type
Finding a domain name that’s easy to type is critical to online success. If you use slang (u instead of you) or words with multiple spellings (express vs. xpress), it might be harder for customers to find your site.
2. Keep it short
If your domain name is long and complex, you risk customers mistyping or misspelling it. Short and simple is the way to go.
3. Use keywords
Try using keywords that describe your business and the services you offer. For example, if you’re a glass replacement business, you may want to register GlassRepair.com or GlassReplacement.com. Or Tech Business you can register Somictech.com, Techcrunch.com, Introtech.com and More other .net, .org, .biz, .website …
It helps improve your rank on search engines (which increases traffic) and just makes more sense to your customers.
4. Target your area
If your business is local, consider including your city or state in your domain name to make it easy for local customers to find and remember. Example: PhoenixGlassRepair.com.
5. Avoid numbers and hyphens
Numbers and hyphens are often misunderstood — people who hear your website address don’t know if you’re using a numeral (5) or it’s spelled out (five) or they misplace or forget the dash. If you need these in your domain, register the different variations to be safe.
6. Be memorable
There are millions of registered domain names, so having a domain that’s catchy and memorable is essential. Once you’ve come up with a name, share it with close friends to make sure it sounds appealing and makes sense to others.
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7. Research it
Make sure the name you’ve selected isn’t trademarked, copyrighted or being used by another company. It could result in a huge legal mess that could cost you a fortune, as well as your domain!
Research is “creative and systematic work undertaken to increase the stock of knowledge”. It involves the collection, organization and analysis of information to increase understanding of a topic or issue. A research project may be an expansion on past work in the field.
Don’t forget to research the value of your possible domain. As the largest reseller of aftermarket domain names, GoDaddy has access to extensive data that we use to analyze millions of historical domain sales. Try out GoDaddy Domain Appraisals to determine the value of your domain, so your can name your business with purpose.
8. Use an appropriate domain name extension
Extensions are suffixes, such as .com or .net, at the end of web addresses. These can have specific uses, so make sure to choose one that works for your business. The .com domain extension is far and away the most popular, but it can be tough to get a short and memorable .com domain name because it’s been around for so long.
A bevy of new generic top-level domains— like .photography, .nyc and .guru — offer a great opportunity to register short and highly relevant names. And here are some other top extensions and how they’re often used:
- an abbreviation for company, commerce, and community.
- informational sites.
- technical, Internet infrastructure sites.
- non-commercial organizations and nonprofits.
- business or commercial use, like e-commerce sites.
- blogs, resumes or personal sites.
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9. Protect and build your brand
To protect your brand, you should purchase various domain extensions, as well as misspelled versions of your domain name. This prevents competitors from registering other versions and ensures your customers are directed to your website, even if they mistype it.
10. Act fast
Domain names sell quickly. Thankfully, they’re also inexpensive, so register your favorite domain names as soon as possible. If you’re having trouble finding an available name, domain registrars like GoDaddy will suggest alternate names during your domain search to help you find the perfect domain name.
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