Who Invented Lexus Company: The automotive industry comprises a wide range of companies and organizations involved in the design, development, manufacturing, marketing, and selling of motor vehicles. The word automotive comes from the Greek autos (self), and Latin motivus (of motion), referring to any form of self-powered vehicle.
There are different kinds of automobiles; passenger cars, cargo cars, and cars for the construction of roads and buildings. Passenger cars are automobiles to transport people. Taxis, buses, and private cars are passenger cars.
The modern automobile is a complex technical system employing subsystems with specific design functions. Some of these consist of thousands of component parts that have evolved from breakthroughs in existing technology or from new technologies such as electronic computers, high-strength plastics, and new alloys of steel and nonferrous metals. Some subsystems have come about as a result of factors such as air pollution, safety legislation, and competition between manufacturers throughout the world.
Who Invented Lexus Company
Eiji Toyoda was born September 12, 1913, in Kinjo, Nishi Kasugai, Aichi, Japan, the son of Heikichi and Nao Toyoda. Toyoda’s uncle, Sakichi, founded the original family business, Toyoda Automatic Loom Works, in 1926 in Nagoya, about 200 miles west of Tokyo, Japan. The family was so involve’s in the business that Eiji’s father Heikichi (younger brother of Sakichi) even made his home inside the spinning factory. Such early exposure to machines and business would have a significant effect on Toyoda’s life.
Sakichi ultimately sold the patents (documents that give a person the legal right to control the production of an invention for a specific period of time) for his design to an English firm for two hundred fifty thousand dollars, at a time when textiles were Japan’s top industry and used the money to pay for his eldest son Kiichiro’s venture into automaking in the early 1930s.
After graduating in 1936 with a mechanical engineering degree from the University of Tokyo—a training ground for most of Japan’s future top executives—the twenty-three-year-old Toyoda joined the family spinning business as an engineering trainee and transferred a year later to the newly formed Toyota Motor Company. The company was a relative newcomer to the auto business in Japan.
Eiji worked on the A1 prototype, the forerunner of the company’s first production model, a six-cylinder sedan that borrowed heavily from Detroit automotive technology and resembled the radically styled Chrysler Airflow model of that period. During those early years, Toyoda gained lots of hands-on experience.
Career
Toyoda studied mechanical engineering at Tokyo Imperial University from 1933 to 1936. During this time his cousin Kiichiro established an automobile plant at the Toyoda Automatic Loom Works in the city of Nagoya in central Japan. Toyoda joined his cousin in the plant at the conclusion of his degree and throughout their lives, they shared a deep friendship.
In 1938, Kiichiro asked Eiji to oversee the construction of a newer factory about 32 km east of Nagoya on the site of a red pine forest in the town of Koromo, later renamed Toyota City. Known as the Honsha (“headquarters”) plant, to this day it is considered the “mother factory” for Toyota Motor production facilities worldwide.
Toyoda visited the Ford River Rouge Complex at Dearborn, Michigan, during the early 1950s. He was awed by the scale of the facility but dismissive of what he saw as its inefficiencies. Toyota Motor had been in the business of manufacturing cars for 13 years at this stage and had produced just over 2,500 automobiles. The Ford plant in contrast manufactured 8,000 vehicles a day. Due to this experience, Toyoda decided to adopt American automobile mass production methods but with a qualitative twist.
Toyoda collaborated with Taiichi Ohno
Toyoda collaborated with Taiichi Ohno, a veteran loom machinist, to develop core concepts of what later became known as the ‘Toyota Way’, such as the Kanban system of labeling parts used on assembly lines, which was an early precursor to bar codes. They also fine-tuned the concept of Kaizen, a process of incremental but constant improvements designed to cut production and labor costs while boosting overall quality.
As a managing director of Toyota Motor, Toyoda failed in his first attempt to crack the U.S. market with the underpowered Toyota Crown sedan in the 1950s, but he succeeded with the Toyota Corolla compact in 1968, a year after taking over as president of the company. During the car’s development phase, Toyoda, as executive vice-president, had to overcome the objections of then-president Fukio Nakagawa to install a newly developed 1.0-liter engine, air conditioning, and automatic transmissions in the Corolla.
Appointed the fifth president of Toyota Motor, Toyoda went on to become the company’s longest-serving chief executive thus far. In 1981, he stepped down as president and assumed the title of chairman. He was succeeded as president by Shoichiro Toyoda. In 1983, as chairman, Eiji decided to compete in the luxury car market, which culminated in the 1989 introduction of Lexus. Toyoda stepped down as chairman of Toyota in 1994 at the age of 81.
About Lexus Car/ Company
Lexus is the luxury vehicle division of the Japanese automaker Toyota. The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan’s largest-selling make of premium car. It has ranked among the 10 largest Japanese global brands in market value. Lexus is headquarter in Nagoya, Japan. Operational centers are located in Brussels, Belgium, and Plano, Texas, United States.
Created at around the same time as Japanese rivals Honda and Nissan created their Acura and Infiniti luxury divisions respectively, Lexus originated from a corporate project to develop a new premium sedan, code-named F1, which began in 1983 and culminated in the launch of the Lexus LS in 1989. Subsequently, the division added sedan, coupé, convertible, and SUV models.
Lexus did not exist as a brand in its home market until 2005, and all vehicles marketed internationally as Lexus from 1989 to 2005 were release in Japan under the Toyota marque and an equivalent model name. In 2005, a hybrid version of the RX crossover debuted and additional hybrid models later joined the division’s lineup. It was launched its own F marque performance division in 2007 with the debut of the IS F sport sedan, followed by the LFA supercar in 2009.
Lexus vehicles
Lexus vehicles are largely produce in Japan, with manufacturing center in the Chūbu and Kyūshū regions, and in particular at Toyota’s Tahara, Aichi, Chūbu and Miyata, Fukuoka, Kyūshū plants. Assembly of the first Lexus produce outside the country, the Canadian-built RX 330, began in 2003. Following a corporate reorganization from 2001 to 2005, Lexus began operating its own design, engineering, and manufacturing centers.
Since the 2000s, Lexus has increased sales outside its largest market, the United States. The division inaugurated dealerships in the Japanese domestic market in 2005, becoming the first Japanese premium car marque to launch in its country of origin. The brand has since debuted in Southeast Asia, Latin America, Europe, and other regions, and has introduced hybrid vehicles in many markets.
Service
Lexus has become known for its efforts to provide an upscale image, particularly with service provided after the sale. The waiting areas in service departments are replete with amenities, ranging from refreshment bars to indoor putting greens. Dealerships typically offer complimentary loaner cars or “courtesy cars” and free car washes, and some have added on-site cafes and designer boutiques. Service bays are lined with large picture windows for owners to watch the servicing of their vehicles.
In 2005, Lexus also began reserving parking lots at major sporting arenas, entertainment events, and shopping malls, with the only requirement for free entry being the owner of a Lexus vehicle. An online owner publication, Lexus Magazine, features automotive and lifestyle articles and is publish online monthly and on a mobile site.
Since 2002, Lexus has scored consecutive top ratings in the Auto Express and 76,000-respondent Top Gear customer satisfaction surveys in the UK. Lexus has also repeatedly topped the 79,000-respondent J.D. Power Customer Service Index and Luxury Institute, New York surveys in the U.S. As a result of service satisfaction levels, the marque has one of the highest customer loyalty rates in the industry.
In Conclusion
To improve customer service, employees are instructed to follow the “Lexus Covenant,” the marque’s founding promise (which states that “Lexus will treat each customer as we would a guest in our home”), and some dealerships have incorporated training at upscale establishments such as Nordstrom department stores and Ritz-Carlton hotels.
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