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Waffle House Franchise Cost and Profit Management Plan



And at this time, Waffle House does not offer investors the opportunity to franchise their brand. The privately-owned company offers stock option grants to its associates. So if you ever want to claim ownership of a Waffle House, you’ll need to go apply for a job there first.

Waffle House Franchise Cost

There’s not much data to show how profitable a Waffle House is but with the company having annual revenues of a billion dollars that should be a good sign that it’s worth it. However, you should also take into consideration the cost of franchising this breakfast chain should you get chosen to operate a branch.

Let’s get started.

What is Waffle House?

Waffle House, Inc. is an American restaurant chain with 2,100 locations in 25 states in the United States. Most of the locations are in the South, where the chain is a regional cultural icon. Waffle House is headquartered in Norcross, Georgia, in the Atlanta metropolitan area.

Waffle House, Inc. is an American restaurant chain with more than 2000 locations in 25 states in the United States, most of which are in the South, where the chain is a regional cultural icon.

The company headquarter is in Norcross, Georgia, in the Atlanta metropolitan area.

Can I Get a Waffle House Franchise?

Waffle House is indeed a business worth pursuing.

The business is well-run and certainly profitable which makes it something that everyone is trying to sign a franchise deal with.

Waffle House’s business outfit has a penchant for great service delivery with dedicated staff and grand policies that ensures that they only give out the best at all times to their customers.

Waffle House Franchise Cost

A Waffle House franchise naturally has a franchising fee. This fee can range from $200,000 to $300,000. Take note that the franchise fee is only one part of the cost of a Waffle House franchise. Associated costs of setting everything up for your new 24-hour coffee shop can reach up to $1 million.

Also known as a grill operator, a Waffle House cook makes approximately $11.25 an hour on average. This equals approximately $450 a week and about $23,400 a year in salary.

There’s not much data to show how profitable a Waffle House is but with the company having annual revenues of a billion dollars that should be a good sign that it’s worth it. However, you should also take into consideration the cost of franchising this breakfast chain should you get chosen to operate a branch.

The biggest question one should ask is:

Is Waffle House a Franchise?

Well for those business entrepreneurs who are interested in opening a Waffle House franchise, there’s good news: Waffle House offers franchise opportunities to entrepreneurs!

The privately-owned company currently also offers stock option grants to its associates, so if you ever plan on getting ownership of a Waffle House, you have to apply for a job there first.

You should also understand that starting a Waffle House franchise business does not come that easy. The Company has very strict conditions they give to the prospective entrepreneurs that want to franchise with them.

This although discourages most prospects from dealing with them, but all they just want to do is to maintain their standard in the restaurant chain business and so will want every franchisee to follow the due process they follow for great service delivery.

According to Thornton Bert (Vice-Chairman Waffle House):

There are so many people who want to get into business with us; we are just very pronounced and outstanding.

What Waffle House franchise does at the moment is creating expansion opportunities for existing and successful franchisees. This simply implies that you can only get an additional franchise with Waffle House if you have an existing franchise with them, and your success in your existing business will be seriously considered before you are given the license to expand.

The reason for this according to Thornton is that the Waffle House Company is dedicated to being consistent at all their locations across the country.

Here are some things you should consider before opening a Waffle House franchise:

Firstly, in the case of Waffle House, you might want to consider proximity to any other Waffle House franchise within the location of your choice, keeping in mind that the eventual cost of opening a Waffle House franchise will depend on the location. Dense or highly populated areas might have much cost implications. Especially in the buying or leasing of real estate in that area.

Secondary, you also have to consider the capital that you have at hand. The Waffle House Company is a large conglomerate with a good pedigree. You have to understand that it would be a big deal running a franchise with them. You are therefore expected to part with a huge sum of money.

Thirdly, the last thing to consider is your team. Waffle House generally works with great standards and the best staff in the industry. Even if you succeed in getting a franchise started with Waffle House, you will surely be required to undergo training with them. This is just to ensure that you imbibe with their standards and procedures.

So all you need to do is to network yourself with a very sound team that will help you to start up your Waffle House franchise at a very good pace.

Read Also: Little Caesars Franchise Cost

How Much Does a Waffle House Franchise Cost?

The overall cost needed to start a Waffle House business franchise ranges from $600,000 to $1,000,000. With a franchising fee between $200,000 to $300,000, excluding other capital costs you will incur.

N.B: These capital costs depend on the location you are choosing as well as the value of properties in that location.

Waffle House restaurants cannot be overemphasized in the United States. It is well known and registered under the labor market as a result of its delicious meals. And outstanding performance among its peers. The company started operations in the year 1955 and since then. They have been able to offer unbeatable mixtures of good food coupled with extra-ordinary services to the teeming public.

Their remarkable services have made them stand out among rivals and has also made them a choice restaurant among food lovers. Waffle House restaurants provide a unique experience that is quite rare in most other restaurants. Whenever you visit a Waffle House restaurant, be sure that you will be greeted by your name.

Read Also: How Much Does it Cost to Open a Subway?

How unique does that sound to you?

You will surely feel at home, welcome and please to dine with them.

Aside from their yummy waffles, Waffle House restaurants also serve breakfast, steaks, sandwiches and a whole lot more. More so, one of the main reasons why the restaurant is so popular is because of the fact that most of its’ outlets are open 24 hours daily, 7 days a week; hence, one of the reasons why the business successfully posted a total of $1 Billion+ of system-wide sales from its 1,603 branches back in the year 2011.


As you can see, Waffle House is indeed the right company to invest in this 2020. Hopefully, you now know what Waffle House franchise cost and how you can go about it.

Now I’d love to hear from you:

Have you ever done business with Waffle House before? If so, how did it go?
Which other business franchises do you feel are up to compete with the Waffle House franchise? And what particular feature do you feel makes them exceptional to compete with Waffle House?
Do you find Waffle House expensive to invest in?

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If so, let me know by leaving a comment below now.

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