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Top SEO Experts | 5 Best SEO Tools That SEO Experts Actually Use in 2022

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Meanwhile, in today’s article, we will be discussing Top SEO Experts. An SEO expert (also known as an “SEO specialist”) is someone that optimizes websites in order to achieve higher search engine rankings. Put another way: An SEO expert is someone that knows how to get more traffic from search engines. An SEO strategist is responsible for increasing website traffic through technical and on-page SEO. In order to gain more search engine traffic, an SEO manager does on-page SEO. On-page SEO consists of optimizing the individual webpage around some specific keywords.

Top SEO Experts

SEO tools save you from tedious keyword research and data analysis. With these tools, you’re able to see what’s working and which parts of your strategy could benefit from some tweaking. The best SEO tools also provide reports about how you measure up to competitors and where the greatest opportunities lie.

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What’s more, they allow you to measure search performance in countries, regions, or languages. SEO has become a huge discipline in the past 10 years and all the above SEO tools wouldn’t have existed without the SEO experts behind them. We wanted to give a quick shout-out to these people for their hard work to help websites rank better and convert more.

Top SEO Experts

SEO means Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance, and link popularity so its pages can become easily findable, more relevant, and popular towards user search queries, and as a consequence, search engines rank them better. However, we are going to be listing and explaining the best top SEO Expert in the world in 2022 for you all know.

Here are the Top SEO Experts:

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  1. Eric Enge
  2. Rand Fishkin
  3. Barry Schwartz
  4. Vanessa Fox
  5. Aleyda Solis

Eric Enge

He is the President of Stone Temple Consulting, a leading SEO consulting firm with offices in Boston and Northern California. Eric is a regular speaker at search industry conferences, such as Search Engine Strategies (SES), Search Marketing Expo (SMX), and Webmaster World. Eric is the founder and CEO of award-winning digital marketing agency Stone Temple, acquired by Perficient in July 2018. Now the general manager of Perficient Digital, he is a writer, researcher, teacher, and keynote speaker. He won the 2016 Search Personality of the Year Award and was CEO of the 2016 Best SEO Agency of the Year award.

Eric also makes regular contributions on the topic of SEO to Search Engine Land and Search Engine Watch, SEOmoz, and his own blogs. Eric is particularly known for his in-depth interviews of major players in the search engine industry including dozens of people who work in senior capacities at the search engines. He also asked to make guest contributions to Website magazines, other SEO-related blogs, and news websites and is a senior editor for the SEO section of the Search Engine Marketing Journal.

Rand Fishkin

Rand Fishkin is the founder of Moz and Sparktoro. In 2009, he was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek and has been written about it in the Seattle Times, Newsweek, and the New York Times among others. As the most well-known SEO expert in the industry, Known for his infamous ‘Whiteboard Friday’ videos, Rand shot to fame by being outspoken about SEO and the many different contents you can use to rank better in search engines.

Rand has keynoted conferences on search from Sydney to Reykjavik, Montreal to Munich, and spoken at dozens of shows around the world. He’s particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his minuscule spare time, Rand enjoys the company of his amazing wife, Geraldine.

Barry Schwartz

Barry Schwartz (born August 15, 1946) is an American psychologist. Schwartz is the Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College and since 2016 has been visiting professor at the University of California, Berkeley. Barry Schwartz is the master of sharing content around anything to do with SEO. Normally the first person to write about algorithm updates (sometimes even before Google), Barry is the news editor of Search Engine Land and runs the Search Engine Roundtable, both blogs around the topic of SEM. Barry also owns his own web consultancy firm called RustyBrick.

His work focuses on the intersection of psychology and economics. He frequently publishes editorials in The New York Times, applying his research in psychology to current events. In particular, he is a critic of the “rational economic man” model in both psychology and economics. Schwartz studied under David R. Williams for his Ph.D. at the University of Pennsylvania where he was a predoctoral fellow with the National Science Foundation.

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Vanessa Fox

Vanessa Fox (born 1972) is a search engine optimization consultant, blogger, and author. She worked on Google’s Webmaster Central, a set of tools and educational materials assisting webmasters on how to have their sites listed in Google and in understanding how Google indexes their pages. and a speaker at industry events. She is from California.

As an amazing contributor to many SEO blogs in her time, Vanessa Fox’s career didn’t start at Google, but she definitely left her mark there. Vanessa is an author, and keynote speaker, and created a podcast about search-related issues. Interested in how people interact online and user intent Vanessa’s impact on SEO’s future is sure to be very active.

Aleyda Solis

Aleyda Solis is an International SEO consultant and marketing influencer who runs her own SEO company: Orainti. She currently lives in Madrid, Spain, and has been running her own company since 2014. Aleyda Solis is a speaker, author, and award-winning SEO, expert.

She is the founder of Orainti, an international SEO consultancy Agency, that helps international clients scale their organic search growth. She has won the European Search Personality of the Year in the 2018 Award and was mentioned in the 50 online marketing influencers to follow in 2016.

5 Best SEO Tools That SEO Experts Actually Use in 2022

Search engine optimization, or SEO, is a strategy to help improve the search ranking of a website. It involves a number of techniques that improve your visibility and presence on search engines by getting customers to notice your brand when they’re looking for something. Below are the 5 best SEO tools that SEO experts actually use in 2022. Let’s get started!

1. Fat Rank: SEO Tools

Fat Rank has quickly become one of my favorite tools for analyzing backlinks and keywords. The free version is perfect for getting started and it’s pretty intuitive. If you’re just looking to do some research on a site or link, then Fat Rank is your best bet for time savings.

For example, let’s say I wanted to see what sites are linking to me: I’d put my domain into Fat Rank and get an overview of who’s linking to me (and how many links they have) right away! You can also dig deeper by using their advanced features if you want. There’s really no competition when it comes to backlink analysis software.

2. Bonus Tool: Incognito

Your browser’s incognito mode is a powerful feature. It stops websites from tracking your visits and reporting back to ad networks, which can help you keep your web browsing habits private. To activate it, all you have to do is load a new tab and enter incognito in the address bar (chrome) or press Ctrl + Shift + N (firefox).

When your session ends, any website data that was created while using incognito will be deleted automatically. Not only does incognito allow you to keep your browsing history safe but it also helps cut down on ad spam because it prevents cookies from being saved on your computer by advertisers.

3. Serpstat: All-in-one SEO platform

Serpstat is an all-in-one SEO tool that includes audit and rank tracking tools, keyword research tools, competitor analysis tools, and other useful features. Ranking on Google can be tough if you don’t have a lot of resources or experience (two things I definitely lack). With Serpstat, there are many features to help your site’s visibility. If you’re looking for a way to ramp up your search traffic without doing it yourself, check out what Serpstat has to offer.

4. Ahrefs: SEO Keyword Tool

Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawler. SEO experts can’t get enough of Ahrefs’ Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website need improvements to rank better in search engines.

From a competitor analysis perspective. You’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked content within your niche, check and fix broken links on your website, and get an overview of your best-performing pages (so you can see what information is drawing in the visitors).

5. Siteliner: SEO Analysis Tool

What it does and how to use it: Siteliner is a fantastic online tool that allows you to track rankings across various search engines, including Yahoo, Bing, and Yandex. The platform also gives you access to search engine crawlers so that you can analyze your current site structure and look for any areas of improvement.

At $19 per month (or $29 per month for additional features), Siteliner is more expensive than most SEO tools—but with a 90-day money-back guarantee, there’s not much risk involved! Check out our full review of Siteliner here.

In Conclusion

However, Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches. Therefore, it including image search, video search, academic search, news search, and industry-specific vertical search engines.

However, if there is anything you think we are missing. Don’t hesitate to inform us by dropping your advice in the comment section. Either way, let me know by leaving a comment below!

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