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The Best 10 Highest Performing Adsense Banner Sizes and Formats



Are you pleased with how well your Google AdSense account is performing? If you’re like the majority of people who use Google AdSense, you probably aren’t aware of all of the options that are accessible to you or how to make use of them. You want your banner advertising to work as well as it possibly can, but if you don’t know which sizes and formats of AdSense banners perform the best or where the best area is to put your banner advertisements, you’re probably leaving money on the table.

Highest Performing Adsense Banner

In this post, we are going to discuss the ten different sizes and formats of AdSense banners that have proven to be the most successful so that you may select the one that is most suitable for achieving your objectives. You can optimize ad revenue without alienating viewers by displaying an excessive number of advertisements. This post will help you get started with Google AdSense in the best possible way if you have not done so already.


What does Adsense stand for?

In its most basic form, Google Adsense is a pay-per-click advertising network in which users are compensated for the clicks they generate. One of the most powerful and adaptable apps that Google has to offer is this one. To expand their target audience, advertisers can make use of a variety of banner ad sizes to spread awareness of their brands across a variety of social media platforms and websites. For Adsense users who want to encourage their viewers to click on the advertisements without cluttering their websites with ads and harming the user experience, it can be a bit of a balancing act to find the right amount of adverts to display on their websites. Google Adsense provides a number of different ad sizes for advertisers and site owners to choose from and work with.

The Google Adsense platform works through auctions. Bids from advertisers are often placed for a certain number of clicks or, to a lesser extent, impressions. Google employs intelligent ad placement to display adverts that are connected to the content of the page or the interest of the user. This helps website owners maximize their earnings.

Website publishers

Website publishers that are part of the Google Network of content sites can take advantage of a program called Google AdSense, which is run by Google and allows them to serve advertisements that are relevant to the site’s content and audience. These advertisements can be in the form of text, images, videos, or interactive media. Google is in charge of the administration, sorting, and maintenance of these adverts. They have the ability to generate revenue based on either the number of clicks or the number of impressions.


READ MORE: 10 Best Steps to Get Google AdSense for Youtube

A cost-per-action service was put through beta testing by Google, however the company decided to cancel it in October 2008 in favor of an offering from DoubleClick (also owned by Google). Google AdSense was responsible for 22% of Google’s overall revenue in the first quarter of 2014, bringing in US$3.4 billion ($13.6 billion yearly). Because AdSense is a participant in the AdChoices program, the AdChoices icon, which is in the shape of a triangle, is often included in AdSense advertisements. Additionally, HTTP cookies are utilized by this program. In the year 2021, more than 38.3 million websites will use the AdSense program.

Does the size of the Google Ads banner matter?

The size of the Google Ads banners you display on your website matters. Some sizes and formats perform better in certain locations. The most effective ads are those that appear closest to the site’s content and are displayed when the page loads. As a result, it’s critical to select advertising that aren’t too small. There are also more popular ad formats than others. This implies you’ll have more ad inventory and higher-paying advertising to display on your site.

Mobile optimization is another important aspect. If you expect a big number of mobile people to visit your site, make sure to select ads that look good on mobile devices.

Some Google Adsense banner sizes and formats are also better suited to a particular web design. When your advertising are well-integrated and do not negatively effect the user experience, you are more likely to achieve a greater click-through rate and earn more money.

Adsense Banner Sizes and Formats That Perform Best

Website owners rarely choose an ad size and stick with it forever, never looking back. Most will experiment with various banner ad sizes to determine which sizes and styles work best in various locations on their website. Google Adsense also conducts testing to determine how well its adverts function.

Based on all of this research, which Google Adsense banner sizes and ad layouts provide the biggest bang for your marketing buck? Let’s take a closer look at the top ten Adsense banner sizes and formats, as well as how you can use them to boost your click-through rate and revenue.

1. The Leaderboard (728×90)

The Leaderboard

The leaderboard format is a common banner ad size that works well as a website header. These ad formats combine text and graphics. Mobile advertisements are not supported.

Advertisers prefer the leaderboard since it appears before or soon after the website header. Furthermore, because advertisers prefer this Adsense banner size and format, more advertising are developed in this size. As a result, leaderboard ads are often of higher quality.

Because of its size and location above the fold, this Adsense size performs well on most websites.

2. The Large Rectangle (336×280)

The Large Rectangle

Large rectangle ads are larger and more conspicuous, as the name implies. Due to their size, they may not fit in the sidebar of all website layouts. If you place this ad in a sidebar that isn’t as broad as the large rectangle Adsense style, the content may be distorted, affecting the user experience. This ad format is likewise not mobile-friendly.

Large rectangular Adsense banners support both picture and text advertising and are best placed vertically between paragraphs or other content rather than crammed into a sidebar. This is one of the highest-performing Adsense banner sizes and receives more ad inventory due to its size and placement possibilities.

3. The Medium Rectangle (300×250)

The Medium Rectangle

The medium rectangular ad format is suitable for both text and display advertisements and can also be utilized in mobile page layouts. With a width of 300px, this Adsense banner size will often fit into a sidebar or within a website’s content section without interfering with user experience.

Because of its versatility, the medium rectangular ad style has a large ad inventory, which means higher-paying advertising for you. According to rumors, this is the ad size that generates the highest click-through rate for more sites.

4. The Large Mobile Banner (320×100)

The Large Mobile Banner

The huge mobile banner is the first mobile-specific ad to appear on our list of the best Adsense banner sizes and styles. It is most effective when presented near the top of the page, directly behind the site header. You can also arrange it further down the page and throughout the content for a more effective ad with less of an influence on user experience.

As mobile devices account for an increasing proportion of website traffic, advertisers are focusing their efforts on developing more mobile ads. This means that this ad type brings with it a larger ad inventory.

5. The Half Page or Large Skyscraper (300×600)

The Half Page or Large Skyscraper


A broad vertical banner is the size of the enormous skyscraper Adsense banner. Because of its great size, it is commonly referred to as the “half-page.” As you can expect, its size is what makes this one of the most effective Adsense banner sizes and types. It’s popular among advertisers who require more area to spread their pitch.

This ad size is also becoming more popular among publishers, as it attracts more attention. This can lead to more clicks and better revenue. It all boils down to whether or not the ad size is appropriate for your website. If so, it could be an excellent addition to your sidebar.

6. The Wide Skyscraper (160×600)

The Wide Skyscraper

This ad format is a vertical Adsense banner optimized for tiny sidebars. It is popular among advertisers and website owners since it supports both text and image ads. Because it fits in tiny sidebars, site owners believe it is less intrusive to the user experience. It is less invasive and draws less attention because it is roughly half the width of the huge skyscraper ad format.

7. The Mobile Leaderboard (320×50)

The Mobile Leaderboard

The second mobile-specific Adsense banner format on our list is the mobile leaderboard. It is around half the height of the larger mobile ad format, making it less effective for profits while providing a better user experience on tiny mobile devices. If you discover that your mobile visitors are coming from these tiny devices, this ad will be a much better choice for you. And, because mobile advertisements are popular with marketers, you should expect a vast ad inventory.

8. The Portrait (300×1050)

The Portrait

The portrait Adsense banner type is significantly longer than the other vertical ad formats we’ve discussed. Advertisers who require the real estate for brand-centered advertising and retargeting messaging use this. It works well on your site’s sidebar, however its length might sometimes interfere with the user experience. Overall, it’s an excellent ad that should be handled with caution to provide a positive ad experience.

9. The Billboard (970×250)

The Billboard

Billboards are a huge Adsense banner format that works best at the top or bottom of your webpages. You’re more likely to encounter better adverts because of its size and placement options. This ad type, however, has a limited inventory. While it is an excellent ad size for some keywords, the restricted availability may cause problems.

10. The Square (250×250)

The Square

The square Adsense banner size is the smallest on our list. Smaller advertising have the advantage of being more likely to fit into the style of your site than some of the larger ads on our list. Larger advertising, on the other hand, are far more obvious. If your design is simple, this could be a nice alternative that you could use almost anyplace. Of course, because it is a smaller ad, it will have a lesser ad inventory.

How to Increase Google Adsense Earnings

How can you make the most of whatever Adsense banner sizes and formats you choose for your site now that you know about the best-performing Adsense banner sizes and formats? There are various approaches to generating a reasonable income using Google Adsense. Here are some pointers we’ve discovered that will help you maximize your Adsense earnings.

Produce High-Quality, Useful Content

Before you can even begin using Google Adsense, you must first have some high-quality content on your website. Then you must maintain it. Yes, they do occasionally examine previously approved sites for quality. To ensure that your material is of good quality and that you can continue to produce it, we recommend writing about a topic that you are interested in and enthusiastic about. You can also get started with these content marketing tools. Don’t forget that you may always enlist the support of other producers and influencers!

Increase Time on Site

Increasing the amount of time visitors spend engaged and active on your site might help you increase your Adsense earnings significantly. When visitors leave your site quickly, after only reading a single page, it’s unlikely that they’ll return anytime soon. As a result, you can say goodbye to their ad clicks. If that happens, the best-performing Adsense banner sizes and formats won’t make a difference.

However, how can you make your website “sticky?” That is, how do you capture your site visitors’ attention and entice them to explore your site further? We only discussed one method: producing high-quality material. However, there are other strategies to keep visitors coming back.

To begin, ensure that your website is simple to use. This entails including an easily accessible and easy menu on your site, either at the top or side, that allows users to navigate. Including a search box in your site’s navigation menu is also a good idea.

Showcase your Finest Content Marketing

Next, you’ll want to showcase your finest content marketing efforts on every page of your website so that visitors can easily access the content that you already know works well. This could imply including a table of contents with links to the content you wish to highlight in your sidebar. When links like this appear next to content that a visitor is already interested in, it might assist entice them to explore more of your website (and give them more opportunities to see the ads on your site).

READ MORE: Google AdSense Does Not Have Add Payment Method

It’s also a good idea to link to relevant content from each piece of content on your website. You’ll see that we’ve linked to a number of other important pieces of content on our site that we believe will be excellent supplements to what you’re reading right now.

Keep Visitors Close

Even if your site has excellent navigation and content, users will still leave if it is difficult to use. They likely have jobs and other commitments that prevent them from spending the entire day perusing your website, right? However, this does not necessarily mean that you will never see them again. Include a variety of different ways that they can get in touch with you so that you can encourage them to keep in touch. We strongly suggest that you provide your site visitors with the opportunity to subscribe to your email list and send them to your social media profiles so that they may engage with you there.

This makes it very simple for us to share our material with site visitors whom we already know are interested in what we have to say and to bring them back into our site. You may employ the same strategies to entice people to return to your site, increasing the likelihood that they will click on more of your advertisements.

Create a Great User Experience

The importance of providing a positive experience for users cannot be overstated. This entails ensuring that the layout of your website is not only pleasing to the eye but also intriguing enough to hold a visitor’s attention for an extended period of time. You will also want to ensure that your site loads swiftly for users accessing it via desktop computers as well as mobile devices. Visitors who stay on the page for more than two to three seconds will leave.

Utilizing the free tools that Google provides, such as Test My Site, Google Analytics, and the Google Search Console, you are able to evaluate how well your website is performing. These last two will come in handy when you are working on SEO to make it easier for more visitors to find your content and when you are looking for content that already performs well so that you can direct more visitors to it. Your goal with SEO is to make it simpler for more visitors to find your content.


We hope you enjoyed our list of the best 10 highest performing Adsense banner sizes and formats. If you’re looking to improve your Adsense campaigns, be sure to try out some of these banner sizes and see how they perform for you. With a little experimentation, you should be able to find the perfect size and format for your website that will help you maximize your earnings. Thank you for reading!

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