Authentic Google devices are engineered and manufactured with high-quality materials, and they’re always quality-tested before they leave our factory. Since counterfeit or fake devices are not built or tested to these standards, they might perform poorly or malfunction. It is a mobile security application based on two-factor authentication (2FA) that helps to verify user identities before granting them access to websites and services. Two-factor authentication makes it less likely that an intruder can masquerade as an authorized user.
Since the provider has to give you a generated secret during registration, the secret can be exposed at that time. Warning: The primary concern with using a Time-based One-time Password like the Google Authenticator is that you have to trust the providers with protecting your secret.
Authenticator apps are locked to a single device, and only someone using the authenticator app on that device has the ability to approve a request to access your Gmail account on a new device. If you’re already comfortable in Google’s ecosystem, you can use the Google Authenticator.
They protect your Google account from keyloggers and password theft. With two-factor authentication, you’ll need both your password and an authentication code to log in. The app runs on Android, iPhone, iPod, iPad, and BlackBerry devices.
About Google
Google, in full Google LLC formerly Google Inc. (1998–2017), American search engine company. Founded in 1998 by Sergey Brin and Larry Page, that is a subsidiary of the holding company Alphabet Inc. More than 70 percent of worldwide online search requests are handled by Google. Placing it at the heart of most Internet users’ experience. Its headquarters are in Mountain View, California.
Google began as an online search firm, but it now offers more than 50 Internet services and products, from e-mail and online document creation to software for mobile phones and tablet computers. In addition, its 2012 acquisition of Motorola Mobility put it in the position to sell hardware in the form of mobile phones.
Google’s broad product portfolio and size make it one of the top four influential companies in the high-tech marketplace, along with Apple, IBM, and Microsoft. Despite this myriad of products, its original search tool remains the core of its success. In 2016 Alphabet earned nearly all of its revenue from Google advertising based on users’ search requests.
Google reorganized itself in August 2015
Google reorganized itself in August 2015 to become a subsidiary of the holding company Alphabet Inc. Internet search, advertising, apps, and maps, as well as the mobile operating system Android and the video-sharing site YouTube, remained under Google. Separate Google ventures—such as longevity research company Calico, home-products company Nest, and research lab Google X—became separate firms under Alphabet. Page became CEO of Alphabet, Brin its president, and Schmidt its executive chairman. Sundar Pichai, senior vice president of products, became Google’s new CEO.
Alphabet again reorganized in 2017 to create an intermediate holding company, XXVI Holdings, and to convert Google into a limited liability company (LLC). In 2018 Schmidt stepped down as executive chairman. More changes followed in 2019 as both Brin and Page left their posts as president and CEO, respectively. However, they both remained on Alphabet’s board of directors. Pichai became CEO of the holding company while retaining that position at Google.
Advertising
Google generates most of its revenues from advertising. This includes sales of apps, purchases made in-app, digital content products on Google and YouTube, Android, and licensing and service fees, including fees received for Google Cloud offerings. Forty-six percent of this profit was from clicks (cost per click), amounting to US$109,652 million in 2017. This includes three principal methods, namely AdMob, AdSense (such as AdSense for Content, AdSense for Search, etc.), and DoubleClick AdExchange.
In addition to its own algorithms for understanding search requests, Google uses technology its acquisition of DoubleClick, to project user interest and target advertising to the search context and the user history. In 2007, Google launched “AdSense for Mobile”, taking advantage of the emerging mobile advertising market.
Google Analytics
It Analytics allows website owners to track where and how people use their website, for example by examining click rates for all the links on a page. The advertisements can be placed on third-party websites in a two-part program. The Ads allows advertisers to display their advertisements in the Google content network, through a cost-per-click scheme. The sister service, Google AdSense, allows website owners to display these advertisements on their website and earn money every time ads are clicked.
One of the criticisms of this program is the possibility of click fraud, which occurs when a person or automated script clicks on advertisements without being interested in the product, causing the advertiser to pay money to Google unduly. Industry reports in 2006 claimed that approximately 14 to 20 percent of clicks were fraudulent or invalid. They Search Console (rebranded from Google Webmaster Tools in May 2015) allows webmasters to check the sitemap, crawl rate, and security issues of their websites, as well as optimize their website’s visibility.
Google Authenticator
Google Authenticator is a software-based authenticator by Google that implements two-step verification services using the Time-based One-time Password Algorithm (TOTP; specified in RFC 6238) and HMAC-based One-time Password algorithm (HOTP; specified in RFC 4226), for authenticating users of software applications.
When logging into a site supporting Authenticator (including Google services) or using Authenticator-supporting third-party applications such as password managers or file hosting services, Authenticator generates a six- to the eight-digit one-time password which users must enter in addition to their usual login details. Google provides Android, BlackBerry, and iOS versions of Authenticator.
An official open-source fork of the Android app is available on GitHub. However, this fork has not been updated since 2020. Likewise, for old versions of the Google apps for iOS and BlackBerry, the source code is also freely available. Yet this source code, too, has not been updated in years. Current releases of the software are proprietary freeware.
Typical use case
To use Authenticator, the app is first installed on a smartphone. It must be set up for each site with which it is to be used: the site provides a shared secret key to the user over a secure channel, to be stored in the Authenticator app. This secret key will be used for all future logins to the site.
To log into a site or service that uses two-factor authentication and supports Authenticator, the user provides a username and password to the site. The site then computes (but does not display) the required six-digit one-time password and asks the user to enter it. The user runs the Authenticator app, which independently computes and displays the same password, which the user types in, authenticating their identity.
With this kind of two-factor authentication, mere knowledge of username. And the password is insufficient to break into a user’s account – the attacker also needs knowledge of the shared secret key or physical access to the device running the Authenticator app. An alternative route of attack is a man-in-the-middle attack: if the computer used for the login process is compromised by a trojan, then username, password, and the one-time password can be captured by the trojan, which then can initiate its own login session to the site, or monitor and modify the communication between the user and the site.
Google Update Encourages Authentic Product Reviews
In December 2021, Google launched an algorithm update impacting product review pages, with the goal of ensuring that only authentic, high-quality, and useful reviews are shown to users. Because shoppers have become so reliant on product reviews, quality is key.
Google’s announcement introduced two new best practices that are clearly intended to discourage fake reviews:
- Product reviews should provide evidence that the product in question has actually been used by the person reviewing it, to reinforce the authenticity of the review. Examples cited include visuals, audio, or other links demonstrating experience with the product.
- Product reviews should include links to multiple sellers, to give the reader options for purchasing the product from the merchant of their choice.
These best practices are incorporated into Google’s documentation page for writing high-quality product reviews. You can read all the details here,
but highlights include:
- Demonstration of knowledge about the products reviewed to show expertise.
- Share quantitative measurements about how a product stacks up in various categories of performance.
- Explain what sets a product apart from its competitors.
- Discuss the benefits and drawbacks of a particular product based on original research.
In Conclusion
If you’re already publishing high-quality commerce content. These new best practices from Google shouldn’t be a problem. But it’s always good to understand how your content is being evaluated. Product reviews can be a great addition to your commerce content strategy. Because they simplify the comparison shopping process for your users and drive more affiliate revenue in the process.
However, if there is anything you think we are missing. Don’t hesitate to inform us by dropping your advice in the comment section.
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